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Cattle Marketing Hall of Fame
The Cattle Marketing Hall of Fame recognizes individuals who have made extraordinary contributions to competitive marketing and true price discovery. These men and women are the backbone of the cattle industry. Their efforts ensure a competitive marketplace, the foundation of the American Cattle Industry. Without price discovery we become price-takers and lose our way of life.
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Ellington Peek
Western Video Market
Ellington Peek was born in Stockton, California in 1928. For generations his family had been deeply involved in the livestock industry. His great-grandfather, Samuel Peek came to California in the 1850s and ran a livery stable in Calaveras County. Ellington’s grandfather, George Peek was a cattle rancher and his father, Ellington, Sr. was a highly respected cattle buyer. As a boy, Ellington spent quite a bit of time with his dad procuring cattle to drive or haul to the slaughter plants in Stockton.
At a dance in 1950 he met Betty Gomes, a ranch girl from San Andreas, and they were married the same year.
After a stint in Korea serving his country, Ellington came back home to resume buying and trading cattle in Angels Camp, then the Stockton area, and eventually expanded his territory up into Oregon. Ellington and Betty had four children: Andy, Callie, Laurie and Brad. Betty took care of the day-to-day…
John Rodgers
Western Video Market
John Rodgers is a prominent figure in the livestock marketing industry, with a career that spans over five decades. Growing up on his family’s farm in Visalia CA from a very young age John enjoyed the cattle business, owning his own black angus herd as a young boy in 4-H. He started his auction career at age 14 and kicked off his lengthy career first selling drop calves for Art Martella in 1966. This was just what he needed to get the ball rolling in the auction business, from there working for and beside numerous influential livestock auctioneers. He worked hard on his cattle marketing and auctioneer skills and went on to win the prestigious title of World Champion Livestock Auctioneer in 1986.
John’s expertise and passion for the cattle business led him to purchase and operate The Stockman’s Market auction yard in Visalia from 1978 to 1994, and he continues to trade cattle under that name to this day.
John Rodgers is a prominent figure in the livestock marketing industry, with a career that spans over five decades. Growing up on his family’s farm in Visalia CA from a very young age John enjoyed the cattle business, owning his own black angus herd as a young boy in 4-H.…