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Cattle Marketing Hall of Fame
The Cattle Marketing Hall of Fame recognizes individuals who have made extraordinary contributions to competitive marketing and true price discovery. These men and women are the backbone of the cattle industry. Their efforts ensure a competitive marketplace, the foundation of the American Cattle Industry. Without price discovery we become price-takers and lose our way of life.
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Robert "Bob" Rodenberger
Oklahoma City, OK
While managing and growing both of these organizations, Bob cultivated long lasting relationships not only with his shipping customers, but his order buying customers as well. Major feed yards such as Cactus, Caprock, Friona and JBS have been the recipients of thousands of cattle over the years purchased by Bob. His longtime friendship with Robert Nichols of Nichols Cattle Company also allowed him to assist customers and buyers in Arkansas, Oklahoma, Texas, Colorado, Kansas, Wyoming, Nebraska, North and South Dakota.
Jim Santomaso
Sterling Livestock Commission Co
Jim was the livestock manager for the Logan County Fair board from 2011-2016.
Jim is tirelessly looking at market trends and new ideas to continue improving his auctions' ability to market cattle at the highest level.
Jim has recently been named the Elk's Distinguished Citizen of the Year for his outstanding service to everyone in his community. If someone needs help, he is the first one to step up and lend a helping hand.
Jim continues to help many auction…