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Cattle Marketing Hall of Fame
The Cattle Marketing Hall of Fame recognizes individuals who have made extraordinary contributions to competitive marketing and true price discovery. These men and women are the backbone of the cattle industry. Their efforts ensure a competitive marketplace, the foundation of the American Cattle Industry. Without price discovery we become price-takers and lose our way of life.
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Gerald Don "Beef" Palmer
Martin, SD
Over the years he ran Palmer Trucking where hauling cattle was the main endeavor, but his main occupation and joy was being a cattle order buyer, Buyer #5. From the minute he got up to when he went to bed he was on the phone talking to individuals about their wants and needs. In his early years he went to sales 6 days a week but as he got older he cut back to 5 days. He traveled to the…
John E. "Cowboy Jack" Steinmitz
Dodge City, KS
By today's standards, $5,200 a year may not sound very appealing, but in 1947 things were different. You could by a three-bedroom home for under $7,000, a new Ford for $1,000, gas for that car at $0.23 a gallon and the average income was $3,031 a year. Since that day in 1947, Jack, soon known as "Cowboy Jack" oversaw the marketing of 11 1/2 million cattle which represents over $2.5 billion in gross sales. Not bad for a young man…