Cattle Marketing Hall of Fame
The Cattle Marketing Hall of Fame recognizes individuals who have made extraordinary contributions to competitive marketing and true price discovery. These men and women are the backbone of the cattle industry. Their efforts ensure a competitive marketplace, the foundation of the American Cattle Industry. Without price discovery we become price-takers and lose our way of life.
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Richard Stober
Superior Livestock Auction
Upon returning from the Army, he resumed order buying and running stocker cattle. He soon had an opportunity to become a partner at the Templeton Livestock Market in Templeton, California at 24 years old, then went on to run the National Western Sale in Denver.
Richard returned to California and then later became the managing partner in the 101 Livestock Market in Buellton, CA. During this time, he continued to hone his auctioneering skills and went on to sell the…

Andrew Gottschalk
Hedgers Edge LLC
Andy's devotion and untiring dedication to bettering the individuals that make up our industry is second to none. Through diligence and education, he supports the people of the beef world with his time and actions in efforts to improve all aspects of the industry. Wisdom is the stalwart piece of his endeavors. Andy is credited by his closest peers as an individual who has forgotten more about cattle and beef than anyone has ever known. The demeanor and thoughtful methods…
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