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Cattle Marketing Hall of Fame
The Cattle Marketing Hall of Fame recognizes individuals who have made extraordinary contributions to competitive marketing and true price discovery. These men and women are the backbone of the cattle industry. Their efforts ensure a competitive marketplace, the foundation of the American Cattle Industry. Without price discovery we become price-takers and lose our way of life.
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Jim Schaben Sr.
Dunalp Livestock Auction
“Four generations of livestock producers have passed through the doors of Dunlap Livestock Auction, doing business with Jim Schaben Sr. and his family. We can’t think of a better testament to what our father has done here for 50 years.
His love and enthusiasm for this business haven’t diminished one bit, despite the good times and the bad times our industry has seen.
Dad loves the livestock industry, he’s passed that love on to all of his family in…
Jon Schaben
Dunalp Livestock Auction
Jon has been very active in the Livestock Marketing Association serving as the Iowa president, a member of the auction contest committee at LMA and also serving on their government and industry affairs committee. In 2021 Jon had the pleasure of testifying in front of the U.S. senate judiciary committee on the lack of competitive bidding mechanisms in the fed cattle industry.
He has stated for some time the major problem in our industry is that we don't use the…