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Cattle Marketing Hall of Fame
The Cattle Marketing Hall of Fame recognizes individuals who have made extraordinary contributions to competitive marketing and true price discovery. These men and women are the backbone of the cattle industry. Their efforts ensure a competitive marketplace, the foundation of the American Cattle Industry. Without price discovery we become price-takers and lose our way of life.
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Ellington Peek
Western Video Market
After a stint in Korea serving his country, Ellington came back home to resume buying and trading cattle in Angels Camp, then the Stockton area, and eventually expanded his territory up into Oregon. Ellington and Betty had four children: Andy, Callie, Laurie and Brad. Betty took care of the day-to-day family responsibilities while Ellington was on the road. In 1955, Ellington was asked to run the Susanville Auction Yard. While there, he learned that the Shasta Auction Yard in Anderson…
John Rodgers
Western Video Market
John Rodgers is a prominent figure in the livestock marketing industry, with a career that spans over five decades. Growing up on his family’s farm in Visalia CA from a very young age John enjoyed the cattle business, owning his own black angus herd as a young boy in 4-H. He started his auction career at age 14 and kicked off his lengthy career first selling drop calves for Art Martella in 1966. This was just what he needed to…