Cattle Marketing Hall of Fame
The Cattle Marketing Hall of Fame recognizes individuals who have made extraordinary contributions to competitive marketing and true price discovery. These men and women are the backbone of the cattle industry. Their efforts ensure a competitive marketplace, the foundation of the American Cattle Industry. Without price discovery we become price-takers and lose our way of life.
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John Campbell
Winter Livestock - La Junta, CO
John developed his auctioneering skills from his uncle, A.J. “Jack” Campbell. A.J. was one of the premiere horse auctioneers and pedigree men in the country. John also credits Jerry Keffeler for technique and understanding buyers and Jake Norton for developing his huge personality behind the microphone.
Jerry Keffeler and Ray Winter hired John in 1981, not as an auctioneer, but as a full-time field representative. Keffeler would let John sell some tack at the monthly horse sale and then slowly…

Eddie Nunes
Oakdale Livestock Auction
Soon after attending MJC, Eddie would start his livestock auction career working for the Riverbank Sales Yard in Riverbank, CA for Lavern Silva. He would work around the sale yard in the back penning cattle, sorting cattle, pushing cattle up to the ring and working in the ring. One day, Eddie asked Lavern if he could sell some baby calves from time to time. After a short time, Lavern became so impressed with Eddie's auctioneering abilities that he started to…
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