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Cattle Marketing Hall of Fame
The Cattle Marketing Hall of Fame recognizes individuals who have made extraordinary contributions to competitive marketing and true price discovery. These men and women are the backbone of the cattle industry. Their efforts ensure a competitive marketplace, the foundation of the American Cattle Industry. Without price discovery we become price-takers and lose our way of life.
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Andrew Gottschalk
Hedgers Edge LLC
Andy has been a livestock market analyst and futures broker for the past 45 years, providing both long term and short term fundamental, technical market analysis and risk management services to clientele ranging from individual producers to many of the world's leading agribusiness and food companies. His understanding of the industry, experience in all phases of production, trends and outlooks have been invaluable to not only his clientele but have also benefitted all who strive to understand and support any aspect of this cattle business. His clientele comprise the full spectrum of the beef and food industry. He is a frequent speaker at various beef industry "situation/outlook" and "risk management" forums throughout the U.S. He is a frequent presenter at Federal Reserve Bank Outlook Sessions. He is also a direct participant in agriculture, being the second generation of his family involved in beef cattle and grain production.
Andy's devotion and untiring dedication to bettering the individuals that make up our industry is second to none. Through diligence and education, he supports the people of the beef world with his time and actions in efforts to improve all aspects of the industry. Wisdom is the stalwart piece of…
Mark Mackey
Livestock Marketing Association
A Kansas Native, Mackey grew up in a multi-faceted livestock operation as a livestock and dairy heifer replacement dealer, cattle feeder, and rancher.
He attended Kansas State University on an athletic scholarship to play football, graduating in 1982 with a bachelors degree in animal science with an emphasis on business.
Devoted to his faith and family, Mark wed his wife Shelly in 1989 and are now blessed with Morgan Mackey Schulze (Kolten), Marisa Mackey Schlogl (Kurt), Maggie Mackey Hilmgren (Ray), Joe Joe Mackey, and Ford Holmgren (Grandson).
Mackey began working for LMA in 1983, as a regional executive officer, representing the states of Colorado, Kansas, Nebraska and Wyoming. He also previously served as LMA’s vice president for member sales and services before taking the reigns as Chief Executive Officer in 2004.
As CEO of LMA, Mackey steered the organization into an era of unprecedented membership growth, new service development and policy representation that cemented LMA and its member livestock auction market and dealer businesses as leaders in the industry. His quiet leadership and unwavering support of the auction method of selling…