Cattle Marketing Hall of Fame
The Cattle Marketing Hall of Fame recognizes individuals who have made extraordinary contributions to competitive marketing and true price discovery. These men and women are the backbone of the cattle industry. Their efforts ensure a competitive marketplace, the foundation of the American Cattle Industry. Without price discovery we become price-takers and lose our way of life.
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John Campbell
Winter Livestock - La Junta, CO
John Campbell was born January 23, 1959, in Greeley, Colorado and grew up in the auction market business. His Grandfather Campbell owned and operated a horse and mule auction in northern CO in the 1930’s and his Grandfather Kime, owned the Weld County Livestock Commission Company in Greeley, CO.
John’s father managed the auction and his mother worked in the office. When he was six years old, John began working at his father’s livestock auction where his passion for the livestock business began. The Campbell family also owned and operated a feedyard and raised paint horses.
John grew up in a 4-H household, was active in FFA and served as local 4-H and Chapter Presidents. John served as Colorado ‘s State 4-H President and earned the CO State FFA Association Star District and State Farmer Award. John also judged on the livestock judging team at Northeastern Jr. College and Colorado State University where they won the National Collegiate Livestock Judging Contest. During college, he would also serve as President for the Farm House Fraternity. Livestock and horse judging were his main focus growing up and John worked several years judging cattle and horse shows across Colorado, Kansas, Nebraska and New Mexico.
John developed his auctioneering skills from his uncle, A.J. “Jack” Campbell. A.J. was one of the premiere horse auctioneers and pedigree men in the country. John also credits Jerry Keffeler for technique and understanding buyers and Jake Norton for developing his huge personality behind the microphone.
Jerry Keffeler and Ray…

Eddie Nunes
Oakdale Livestock Auction
Eddie Nunes was a first generation livestock auctioneer that had a great passion and love for the livestock auction business and the people that lived and worked in it. Eddie grew up on a dairy in the Central Valley town of Modesto, California and at a very young age, Eddie started attending livestock auctions with his father. He loved sitting there with his dad watching and listening to the auctioneers. Enamored with the auction chant, Eddie started to practice auctioneering by cutting the ends out of tin cans and using these hollow cans to sell dairy cows as the cattle came in and out of the dairy barn to be milked.
When Eddie started high school, he would volunteer to auction off baked goods and cakes at numerous school fundraisers; further honing his skills as a self-taught auctioneer. After high school, Eddie attended Modesto Junior College (MJC) with aspirations of becoming an artificial insemination technician. he soon realized that this would not be a great career move because he was not tall enough.
Soon after attending MJC, Eddie would start his livestock auction career working for the Riverbank Sales Yard in Riverbank, CA for Lavern Silva. He would work around the sale yard in the back penning cattle, sorting cattle, pushing cattle up to the ring and working in the ring. One day,…