Cattle Marketing Hall of Fame

Robert "Bob" Rodenberger

Oklahoma City, Oklahoma

Robert "Bob" Rodenberger was born January 20th, 1958 to Robert Sr. and Tommie Lou Rodenberger in Paris, Texas. He was raised on a small farm in Antlers, Oklahoma and graduated from Antlers High School in 1976. Bob attended Oklahoma State University and obtained a Bachelors Degree in Agriculture Economics in 1982.

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Jim Santomaso

Sterling Livestock Commission Co

Jim Santomaso started working for Bud Van Berg at Sterling Livestock Commission Co. in 1971. He taught himself to auctioneer by listening to Bud Van Berg, Damon Koch and Wayne Kruse as well as many others. He was working full time at the auction and would come in at night for extra practice time behind the microphone in the auction ring.

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Colonel Ralph Wade

Sulphur, Oklahoma

Ralph was born in a small farming community in Callaway County Missouri. Growing up around cattle and farming at a young age he grew a love for livestock. He attended school in New Bloomfield, a small country school with only 15 in his class. At the young age of 12 he realized he had a GOD given talent for the “gift of gab” which translated to an auctioneer chant. In those days, Lion’s Clubs and churches had mutton barbeques to raise money. After the bbq feed there was always plenty of mutton left over, it became known that Ralph was the one for the job of auctioning it off. They would feed him and he would auction. Next came the square dance clubs, they all found out that Ralph had picked up a rhythm that worked with calling square dancers.

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Raymond Mark Winter

Winter Livestock

Raymond Mark Winter was born on January 7th, 1934, into a cattle ranching family. Ray was the third generation of Winters to live on the homestead in Kalvesta Kansas. Karl Mark Winter and Gladys Brown Winter had three boys; Ross, Ralph and Raymond, who was the youngest. In 1936, due to his mother Gladys’ failing health, the Winters moved to Dodge City Kansas. Karl purchased the livestock auction facilities, and leased the adjoining Santa Fe Rail Company stockyards, which was the beginning of the Winter Livestock Commission Company.

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